Swarovski Questions & Answers

No. Swarovski jewellery is made from plated metal alloy — most pieces are rhodium-plated (the same bright white metal used to finish white gold), and some are gold-plated. It is not solid sterling silver. The rhodium plating is what keeps it bright and tarnish-resistant; you can see ‘rhodium-plated’ stated on our product names.

No — the gold-coloured pieces are gold-plated over alloy, not solid 9ct/18ct gold. This is normal for crystal fashion jewellery and is why a gold-tone Swarovski piece costs £150–£200 rather than several hundred or thousands.

No. They are Swarovski crystals — precision-cut, lab-made crystal glass engineered for maximum brilliance. They are designed to give the sparkle and fire of diamonds at a tiny fraction of the cost, but they are not diamonds and aren't graded or valued as such.

Generally no in a reliable way. Swarovski crystal is cut glass, not carbon, so a proper diamond tester (which reads thermal/electrical conductivity) will identify it as not-diamond. They look stunning to the eye, but they won't pass as real diamonds under testing.

A jeweller's metal alloy finished with rhodium or gold plating, set with Swarovski crystals. The rhodium-plated pieces look silver-white; the gold-plated pieces look gold. Each product description and name states the finish.

Yes — it's one of the most respected names in crystal, known for consistent cut, brilliance and finish. Quality is high for crystal fashion jewellery: beautifully made, well-boxed, reliable plating. Just set expectations correctly — it's premium crystal, not fine jewellery with precious metals and gemstones.

It's a premium / affordable-luxury brand — a heritage Austrian crystal house with strong brand cachet, but priced in the accessible range (most jewellery £79–£199). It sits above high-street fashion jewellery and below fine jewellery.

For the sparkle-to-price ratio and the brand, yes. You get a genuine, boxed, instantly-recognisable piece with brilliant crystals for under £200. It holds style and gift value rather than resale value.

Very little — like most crystal fashion jewellery, it's bought to wear and enjoy, not as an investment. Buy it because you love the piece, not to resell it.

Both are diamond-look stones, but Swarovski crystal is precision-cut crystal glass engineered for that signature fire and brilliance, while cubic zirconia is a harder, more diamond-like simulant often set in sterling silver. Swarovski is about maximum sparkle and the brand finish in ready-to-wear statement pieces.

For crystal sparkle and statement pieces, Swarovski's own Matrix, Constella and Una lines cover most looks. If you want genuine sterling silver with cubic-zirconia sparkle instead of plated crystal, that's a different style of piece — ask our team and we'll point you to the right one.

Excellent — it's the classic ‘safe but special’ gift: instantly recognisable, beautifully boxed, brilliant sparkle, and almost always under £200. The Matrix hoops and Una Angelic bracelet are our most popular gifting pieces.

The rhodium plating resists tarnish well, but plated jewellery isn't indestructible: keep it away from perfume, water, creams and sweat, wipe gently after wear, and store it dry in its box. Treated kindly it stays bright for years; worn in the shower daily it will dull faster.

Wipe with a soft, dry or barely-damp lint-free cloth. Avoid jewellery dips, ultrasonic cleaners and harsh chemicals — they can damage the plating and the crystal coatings. Gentle is the rule.