OD's Jewellers Brand Guide: ChloBo

Boho-Luxe Stacking Spirituality – Meaningful Layering with Semi-Precious Symbolism

1. Brand Overview / Why ChloBo Matters

ChloBo is the original stacking jewellery brand, renowned for its **boho-luxe** bracelets, rings, and necklaces that let wearers create a story unique to them. Handmade in the UK with **925 sterling silver**, 18ct gold plating, and semi-precious stones, [ChloBo jewellery] blends beautiful craftsmanship with deep **spirituality**. Each piece carries symbolic meaning—from feathers for guidance to hearts for love—making it more than just an accessory: it's a way to express your personal journey through life.

At [OD's Jewellers], we are proud to be an authorised stockist of ChloBo, offering the latest collections with the expert, personal service our St Helens store is known for.

Perfect for:

  • Customers seeking **meaningful jewellery** with spiritual symbolism (feathers, hearts, lotus, hamsa)
  • Stack builders creating personal storytelling through **layered bracelets**
  • Boho-luxe aesthetic lovers drawn to the brand's free-spirited, feminine style
  • Gift-givers wanting pieces with emotional significance beyond fashion trends
  • Those valuing **UK handmade craftsmanship** (AnchorCert Protect certified, hallmarked)

What makes ChloBo different:

  • **Bali inspiration spare bedroom start:** Chloe Moss's ten-month global trip sparked passion, returned to UK creating bracelets from spare bedroom
  • **July 2024 Jewellery Brand of the Year:** Prestigious Retail Jeweller Awards recognition
  • **Original stacking jewellery brand:** Pioneered the boho-luxe bracelet stacking trend before it became mainstream
  • **AnchorCert Protect 17 allergens:** Rigorously tested against all 17 known metal allergens, including nickel
  • **Amanda Holden Couture Mini Rollo:** Celebrity endorsement reinforcing British brand credibility

2. The ChloBo Story: From Bali to Britain

The ChloBo story is one of passion and discovery. Founder **Chloe Moss** found her inspiration during a ten-month trip around the globe, where she fell in love with the vibrant culture and spiritual craftsmanship of **Bali**. Upon returning to the UK, she began creating unique silver bracelets from her spare bedroom, turning her travel-inspired passion into a tangible reality.

What started as a local project grew rapidly into a nationally recognised brand. Today, ChloBo is stocked in over 200 jewellers worldwide, has been featured in iconic publications like Vogue, and in **July 2024 was named Jewellery Brand of the Year** at the prestigious Retail Jeweller Awards.

3. Craftsmanship & Certified Quality

Premium Materials

The core of the collection is **925 sterling silver** and rich 18ct gold plating, ensuring a luxurious and lasting finish. Pieces are adorned with **semi-precious stones and freshwater pearls**, each with its own unique natural character.

Official Hallmarking

In compliance with the UK Hallmarking Act 1973, every ChloBo item containing over **7.78g of silver** is tested for purity and **hallmarked** by a UK Assay Office, such as the renowned Birmingham Assay Office.

Why this matters: Hallmarking guarantees silver purity and protects against counterfeits. ChloBo's compliance demonstrates commitment to quality and transparency.

Hypoallergenic & Safe for Sensitive Skin

ChloBo is [**AnchorCert Protect**] certified. This means its jewellery is rigorously tested against all **17 known metal allergens**, including nickel, making it safe and comfortable for even the most sensitive skin.

Why this matters: Many customers with nickel allergies can't wear standard jewellery. ChloBo's AnchorCert Protect certification provides peace of mind for sensitive skin.

4. ChloBo in Culture: A Celebrity Favourite

ChloBo has been embraced by celebrities and influencers for its meaningful and effortlessly stylish designs, cementing its status as a cultural fashion brand.

The brand's signature stacking bracelets and meaningful charms have been seen on a host of style icons:

  • **Amanda Holden** was spotted wearing ChloBo's Couture Mini Rollo Necklace
  • **Kelly Brook** and **Louise Thompson** have also been photographed in signature ChloBo pieces
  • Early adopters like **Cheryl Cole** and **Elle Macpherson** helped propel the brand's initial rise
  • Recent features on stars like **Martine McCutcheon** in Hello! Magazine have kept it firmly in the spotlight

With features in major fashion publications like Vogue, Elle, and Drapers, ChloBo has proven it is a staple of British boho-luxe style.

5. Size Guides

Bracelets

ChloBo uses standard sizing for its signature stacking bracelets:

  • Women's: 18 cm
  • Men's: 20 cm
  • Children's: 15 cm (recommended for ages 3+)

Note: As each piece is handmade, tiny variations may occur. Size alterations are available for adult bracelets (not available for Children's sizes).

Rings - Complete UK Size Chart

Circumference (mm) UK Size ChloBo Size
48.7 mm J Small
50.0 mm K Small
51.2 mm L Small
52.5 mm M Medium
53.8 mm N Medium
55.1 mm O Medium
56.3 mm P Large
57.6 mm Q Large
58.9 mm R Large
60.2 mm S Large
61.4 mm T Extra Large
62.7 mm U Extra Large

How to Measure Your Ring Size at Home:

  1. Wrap a piece of string or a thin strip of paper snugly around the base of your finger
  2. Mark the point where the two ends meet
  3. Measure the length of the string or paper in millimetres (mm) with a ruler
  4. Compare this measurement to the "Circumference (mm)" column in the chart above to find your UK and ChloBo ring size

Sizing Tip: If you fall between sizes, we always recommend sizing up for the most comfortable fit.

For comprehensive jewellery sizing guidance, see our [Master Jewellery Size Guide].

6. Care & Warranty

ChloBo-Specific Care

AnchorCert Protect Tested Against 17 Allergens: ChloBo's AnchorCert Protect certification means every piece is rigorously tested against all **17 known metal allergens**, including nickel, lead, and cadmium. This provides exceptional safety for sensitive skin—far beyond standard "nickel-free" claims.

UK Assay Office Hallmarked (>7.78g): Items containing over 7.78g of silver are tested for purity and hallmarked by a UK Assay Office. This guarantees **925 sterling silver purity** and protects against counterfeits.

12-Month Warranty: ChloBo provides a **12-month manufacturer's warranty** from the date of purchase, covering any manufacturing faults. Plating wear from normal use, accidental damage, and chemical exposure are not covered.

For universal jewellery care principles, see our [Jewellery Care Hub].

Warranty

12-Month Manufacturer's Warranty from date of purchase

Covers:

  • Manufacturing faults
  • Material defects
  • Craftsmanship errors

Excludes:

  • Plating wear from normal use
  • Accidental damage
  • Chemical exposure
  • Tarnish or discolouration due to improper care

After Warranty Period: ChloBo offers a dedicated repair service for restringing and other repairs for a small fee.

At OD's Jewellers: We coordinate warranty claims and provide professional assessment of issues.

7. FAQs

Is ChloBo safe for sensitive skin?
Yes. All ChloBo jewellery is **AnchorCert Protect approved**, meaning it has been independently tested and certified safe against **17 of the most common metal allergens**, including nickel, lead, and cadmium. This provides exceptional protection for sensitive skin.

Does ChloBo jewellery tarnish?
As a natural characteristic of **925 sterling silver**, tarnishing can occur over time. However, regular wear, proper storage in an airtight container, and gentle cleaning with a polishing cloth will keep it looking brilliant.

How do I clean my ChloBo jewellery?
Use an official ChloBo polishing cloth for all sterling silver and gold-plated elements. For gemstones, use a clean, damp cloth. For delicate pearls, use a dry, soft cloth only. Avoid abrasive cleaners, harsh chemicals, and ultrasonic cleaning machines.

What is the warranty period?
ChloBo provides a **12-month warranty** from the date of purchase, which covers any manufacturing faults. Plating wear from normal use, accidental damage, and chemical exposure are not covered.

Can I buy ChloBo in-store in St Helens?
Yes. [OD's Jewellers] is an **authorised ChloBo stockist**. We invite you to visit our St Helens store to see and try on the latest collections in person. Our team can provide personal styling advice and help you build your perfect stack.

Do ChloBo bracelets fit all wrist sizes?
Standard bracelet sizes are **18 cm for women, 20 cm for men, and 15 cm for children** aged 3+. Made-to-measure alterations are available for adult bracelets (not available for Children's sizes). Contact OD's Jewellers for alteration lead times and availability.

8. Why Choose ChloBo at OD's Jewellers

Authorised UK Stockist

Shop with complete confidence, knowing every piece is 100% genuine and comes with a full **manufacturer's warranty**.

Local St Helens Presence

Unlike online-only retailers, we offer you the chance to see, feel, and try on ChloBo jewellery in our store. Our expert team can provide **personal styling advice** and help you build your perfect stack.

In-Store Services

We provide complimentary gift wrapping, personal shopping assistance, bracelet sizing consultations, and dedicated aftercare support for your purchases.

Complete Guidance

We don't just sell jewellery; we provide the knowledge to help you care for it. Our team understands the **spiritual symbolism** behind ChloBo's designs and can guide you through meaningful gift selections.

Expert Aftercare

We coordinate all ChloBo **warranty claims** and provide professional advice on care, cleaning, and maintenance. Our relationship with you continues long after purchase.

Local Trust

Family-run jeweller serving St Helens and the North West for over 30 years. Generations of families choose OD's for jewellery needs—you're not a transaction number, you're part of the OD's family.

Visit Us:

📍 OD's Jewellers
41 Barrow Street, St Helens, WA10 1RY

📞 01744 730985

🕐 **Monday–Saturday:** 9:00am–5:30pm | **Sunday:** Closed

🌐 [OD's Jewellers ChloBo Collection]

Guide Author: Chris O'Dea
Maintained By: OD's Jewellers, St Helens
Last Updated: October 2025