OD's Jewellers Brand Guide: BOSS Watches

1. Brand Overview / Why BOSS Watches Matter

BOSS watches embody the same sophisticated confidence that made the brand one of the world's most recognised fashion houses. Designed under the global licence with Movado Group since 2005, these watches translate German tailoring heritage into precise, reliable timepieces.

Positioned between £99 and £399 in the UK (with core models typically £139–£329), they sit in the **premium fashion category**—above entry-level labels but below Swiss heritage brands. This makes them an accessible yet elevated choice for men and women seeking a watch that signals style, status, and everyday reliability.

At OD's Jewellers, we offer a unique advantage: we're authorised stockists of both BOSS watches AND BOSS menswear at OD's Designer Clothing. This makes us one of the few UK independents where customers can buy into the **complete BOSS lifestyle**—from casualwear to timepieces—with the trust and service of a family-run retailer.

Perfect for:

• Customers seeking premium fashion watches with German brand credibility
• Those wanting integrated lifestyle aesthetic (watch coordinates with BOSS clothing)
• Gift-givers targeting the **£139–£329 price point** (elevated but accessible)
• Buyers prioritising clean, minimalist design over technical complexity
• OD's Designer Clothing shoppers building complete BOSS wardrobe

What makes BOSS different:

• **Movado Group licence 2005–2031:** Long-term partnership ensuring consistent quality
• **David Beckham co-designer May 2024:** Multi-year partnership announced, bringing global style icon credibility
• **OD's stocks menswear + watches:** UK indie offering complete BOSS ecosystem locally
• **Miyota automatics (Candor/Troper):** Select collections feature Japanese mechanical movements with exhibition casebacks
• **£139–£329 core range:** Premium fashion positioning between entry-level and Swiss brands

2. The BOSS Story (History & Heritage)

Founded 1924 in Germany

BOSS grew into a global leader in premium fashion, known for **sharp tailoring** and understated luxury.

Watch Partnership (2005)

In 2005, the brand entered watches under an exclusive worldwide licensing agreement with **Movado Group, Inc.** Movado, a Swiss-founded watchmaker established in 1881, ensures BOSS timepieces carry both fashion credibility and robust watchmaking standards.

The partnership was renewed in March 2022 through the end of 2026, with subsequent extensions reportedly taking the agreement to **2031**. This long-term commitment further cements BOSS's position as a full lifestyle powerhouse, spanning menswear, womenswear, accessories, and timepieces.

3. Craftsmanship & Innovation

Movements

Predominantly quartz: Japanese movements for accuracy and low-maintenance reliability

Select automatic models: Collections like Candor, Troper, and Principle use **Miyota mechanical movements** (calibres 82S0, 8N24) with exhibition casebacks.

Why this matters: Most BOSS watches prioritise reliable quartz movements for everyday wear. Automatic options appeal to customers seeking visible mechanical movement and traditional watchmaking at accessible prices.

Materials

Cases: 316L stainless steel, with black, gold, and rose-gold ion plating options
Crystals: Predominantly mineral glass (scratch-resistant)
Straps: Stainless steel bracelets, mesh, genuine leather, and sporty silicone

Water Resistance

• **Most models:** 3–5 ATM (30–50m) – splash and rain resistant
• **Select sport/automatic models:** 10 ATM / 100m – suitable for swimming

Design DNA

Integrated bracelets, crisp indices, chronographs, and dress pieces all reflect BOSS's **minimalist aesthetic**—clean lines, understated confidence, and modern sophistication.

What this means for buyers: BOSS watches deliver reliable, style-forward daily wear. Collectors seeking sapphire crystals or high-specification Swiss movements should look to heritage brands like Tissot or Citizen.

4. BOSS in Culture & Events

Brand Ambassadors (2024–2025)

David Beckham: Football icon, style leader, and co-designer of BOSS collections (**multi-year partnership announced May 2024**). Beckham's involvement brings global credibility and reinforces BOSS's position at the intersection of sport, style, and tailoring.

Matteo Berrettini: Italian tennis star, global ambassador for BOSS Watches, Jewelry, and Eyewear.

Burna Boy: Grammy-winning Nigerian artist.

Lee Min-ho & Lee Jong-suk: South Korean actors anchoring Asian markets.

Gisele Bündchen & Naomi Campbell: Legendary supermodels fronting global campaigns.

The OD's Advantage: Menswear & Watches Together

The design language of BOSS watches mirrors the same clean lines, precision, and understated strength that define the brand.

At OD's Designer Clothing, we are authorised stockists of BOSS menswear, giving us a unique vantage point to showcase how the watches and clothing complement each other in building the **complete BOSS lifestyle**.

We're one of the few UK independents where customers can buy into the complete BOSS ecosystem—from casualwear to timepieces—with the trust and service of a family-run retailer.

5. Size Guides

Case Diameter Guidelines

Women: 32–38mm
Men: 40–46mm

• **Classic dress:** 40–42mm
• **Bold chronographs:** 44mm+

Bracelet & Strap Widths

• Men: typically 20–22mm
• Women: 16–18mm

Fit Advice

• **For a classic, understated look** → choose a case that sits within your wrist edges
• **For a modern, bold statement** → oversized 44mm+ chronographs

💡 **OD's Jewellers offers free in-store bracelet sizing and strap adjustments on all BOSS watches.**

For comprehensive watch sizing guidance, see our Watch Size Guide Hub.

6. Care & Warranty

BOSS-Specific Care

Select Automatics with Exhibition Casebacks: Collections like Candor, Troper, and Principle feature **Miyota automatic movements** visible through transparent casebacks. These require different care than quartz models:

• No battery replacement needed (self-winding)
• **Service interval:** Every 3–5 years for movement lubrication and seal checks
• **Water resistance:** 3–5 ATM typical; 10 ATM on sport models

Quartz Models: Battery life 2–3 years. Replace with full seal check to maintain water resistance.

For universal watch care principles, see our Watch Care Hub.

Warranty

2-Year International Manufacturer Warranty administered by Movado Group (current licensee).

Warranty covers:

• Movement and workmanship defects

Warranty excludes:

• Batteries, straps, bracelets, crystals, external parts
• Accidental damage, misuse, or unauthorised repairs
• Normal wear-and-tear

At OD's Jewellers: We coordinate warranty claims with Movado Group and provide professional battery replacement.

7. FAQs

**Are BOSS watches Swiss-made?** No. They use reputable **Japanese quartz movements** and Miyota automatic calibres under Movado Group's manufacturing and licensing oversight. They are premium fashion watches, not Swiss-made timepieces.

**Are they waterproof?** Most are **splash-resistant (3–5 ATM / 30–50m)**. Select sport and automatic models offer 10 ATM (100m) water resistance. Always check your model's specific rating on the caseback.

**Do you stock automatic models?** Yes. Collections like Candor, Troper, and Principle feature Japanese Miyota automatic movements with exhibition casebacks—visible mechanical movement at accessible prices.

**Do OD's Jewellers adjust bracelets and change batteries?** Yes. We offer **free bracelet sizing** and strap adjustments at the time of purchase. Professional battery replacement is available (fees apply).

**What's the typical price range?** Current UK retail ranges from £99 to £399, with core models typically priced **£139–£329** depending on specifications (chronographs and automatics command higher prices).

**How long is the warranty?** **Two years, international**, administered by Movado Group as the official licensee.

**Can I coordinate BOSS watches with BOSS clothing?** Absolutely. At OD's, we stock both BOSS watches (at OD's Jewellers) and BOSS menswear (at OD's Designer Clothing). We're one of the few UK independents offering the **complete BOSS lifestyle** under one roof. Our staff can help you coordinate watches with casualwear, and accessories for integrated styling.

8. Why Choose BOSS at OD's Jewellers

Authorised Stockist

100% genuine BOSS watches, backed by the official **2-year Movado-administered warranty**.

Aftercare & Service

• **Free sizing:** Bracelet adjustments and strap changes on purchase
• **Battery replacement:** Professional service with seal checks (fees apply)
• **Expert advice:** Knowledgeable staff to help you choose the right model

Gift Appeal

Premium packaging and global brand recognition make BOSS watches perfect gifts.

The OD's Advantage – Clothing & Watches Together

At OD's we don't just stock BOSS watches—we are also authorised stockists of BOSS menswear at OD's Designer Clothing. That makes us one of the few independents in the UK where customers can buy into the **complete BOSS lifestyle**—from casualwear to timepieces—with the trust and service of a family-run retailer.

Visit us: 📍 41 Barrow Street, St Helens, WA10 1RY

Family-run expertise: We're here before, during, and after your purchase.

9. Links & Authority

Official Resources:

• HUGO BOSS Official Website
• Movado Group – BOSS Licensing
• OD's Designer Clothing – BOSS Menswear

Licensing & Partnerships:

• License Renewal (2022) – HUGO BOSS Group Press Release

Shop at OD's:

• OD's Jewellers – BOSS Watches Collection
• OD's Designer Clothing – BOSS Menswear
• Contact OD's Jewellers
• Visit: 41 Barrow Street, St Helens, WA10 1RY