Laura Ashley Jewellery Care Tarnish Science & Plating Longevity Guide
This is a supporting guide to our Laura Ashley Jewellery Brand Guide.
This guide covers why sterling silver tarnishes, what accelerates plating wear, and how to store and maintain Laura Ashley jewellery to extend its appearance and lifespan.
Why Sterling Silver Tarnishes
Tarnish is not oxidation. It is a chemical reaction between silver and sulfur compounds (hydrogen sulfide) in the atmosphere. The thin layer of silver sulfide begins invisible, thickens gradually, and produces the characteristic colour progression: yellow, then brown, then dark blue-black.
Key Fact
Tarnish is a surface reaction only. The silver beneath remains structurally unchanged. Tarnish can be reversed without any loss of material integrity.
What Accelerates Tarnish
- Humidity: Moisture accelerates the sulfide reaction
- Skin chemistry: Individual perspiration pH varies
- Cosmetics and fragrances: Direct chemical contact accelerates discolouration
- Household chemicals: Chlorine and bleach cause rapid tarnishing
- Rubber: Contains sulfur — store away from rubber items
Cleaning Guide
Routine
Wipe with a soft, lint-free cloth after each wearing to remove perspiration and residue.
Light Tarnish
Silver polishing cloth, rubbing gently in one direction (not circles).
Moderate Tarnish
Warm water with mild washing-up liquid. Soak briefly, clean with soft cloth, rinse thoroughly, dry completely.
Avoid
Toothpaste (scratches), ultrasonic cleaners on gemstones/pearls, and chemical dip solutions that strip intentional oxidised finishes.
Gold Plating Wear Patterns
| Piece Type | Wear Rate | Main Factor |
|---|---|---|
| Rings | Highest | Constant contact with hands, surfaces, water |
| Bracelets | High | Desks, keyboards, sleeves friction |
| Necklaces | Moderate | Perspiration and cosmetic contact |
| Earrings | Lowest | Minimal friction and chemical exposure |
Plating wear is not a manufacturing defect. It is a characteristic of the material and is not covered under warranty.
Storage
- Individual pouches or compartments to prevent scratching
- Anti-tarnish strips in storage containers
- Sealed containers with excess air squeezed out
- Avoid bathrooms — high humidity accelerates tarnish and plating degradation
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Frequently Asked Questions
Does sterling silver always tarnish?
Yes — tarnishing is a natural chemical reaction between silver and atmospheric sulfur compounds. It is not a defect. Regular wear and proper storage significantly slow the process.
Can I prevent gold plating from wearing off?
You can extend plating life by removing jewellery before hand washing, swimming, and applying cosmetics. Store plated pieces separately. However, all plated jewellery will eventually show wear with daily use.
How should I store Laura Ashley jewellery?
In individual pouches or compartments, with anti-tarnish strips, in sealed containers away from bathrooms and humidity. The original packaging provides reasonable short-term storage.