1. Brand Overview / Why Olivia Burton Matters

In 2012, **Olivia Burton** redefined what a fashion watch could be. While minimalist brands dominated the market, two former fashion buyers—Jemma Fennings and Lesa Bennett—spotted a gap: where were the watches with personality?

Named after Lesa's beloved great-aunt, [Olivia Burton] launched with a vision to create **affordable, feminine watches** that didn't sacrifice storytelling for style. From **3D bees** to floral dials, celestial motifs to vintage-inspired designs, every piece feels personal.

At OD's Jewellers, we stock Olivia Burton because it delivers what our customers love: beautiful design at accessible prices, perfect for gifting or building a watch wardrobe.

Perfect for:

• Fashion-first customers seeking personality over horological precision
• Gift-givers wanting recognisable British brands at accessible prices (£80–£200 watches, £40–£80 jewellery)
• Instagram-savvy buyers drawn to the brand's "photo-worthy" aesthetic
• Watch wardrobe builders treating timepieces like fashion accessories
• Those seeking **quick-release straps** for seasonal styling (one watch, endless looks)

What makes Olivia Burton different:

• 2012 kitchen table launch by Jemma & Lesa: Fashion buyers turned watch entrepreneurs
• Great-aunt Olivia Burton namesake: Lesa's style inspiration became brand identity
• **3D bees signature motif:** The brand's most iconic symbol, instantly recognisable
• **Four necklace lengths for layering:** Choker, mid, pendant, long—designed specifically for stacking
• **Quick-release spring bars:** Swap between leather, mesh, textile straps in seconds

2. The Olivia Burton Story (History & Heritage)

The Beginning (2012)

Jemma Fennings and Lesa Bennett met on their first day at London College of Fashion and became best friends. After years working as fashion buyers at major retailers, they spotted a market gap: affordable, stylish watches with a distinctly British aesthetic.

The brand name honours Lesa's great-aunt **Olivia Burton**, who served as a lifelong style inspiration.

2012: First collection launched in Harvey Nichols
2013: Expanded to Selfridges, John Lewis, Anthropologie (UK)

2016 – Jewellery Collections Added

Added jewellery collections alongside watches, expanding the Olivia Burton aesthetic into necklaces, bracelets, earrings, and rings—all designed for stacking and layering.

2017 – Acquired by Movado Group

On July 3, 2017, Olivia Burton was acquired by **Movado Group** for £60 million, validating the brand's meteoric rise. Despite corporate ownership, the design DNA remained intact—feminine, whimsical, fashion-led.

2018 – First UK Flagship Store

Opened first UK flagship store in **Covent Garden**, establishing physical retail presence alongside digital dominance.

2021 – First TV Advertising Campaign

Launched first TV advertising campaign ("The Celestial Effect"), bringing Olivia Burton to mainstream British audiences and cementing its position as a household name.

Today

Global presence with distribution across major UK retailers (Selfridges, John Lewis, Harvey Nichols) and online platforms (ASOS). International expansion includes Nordstrom (USA), The Iconic (Australia), Isetan (Japan).

At [OD's Jewellers], we bring Covent Garden style directly to St Helens.

3. Craftsmanship & Innovation

Design-Led, Not Movement-Led

Olivia Burton prioritises **visual storytelling** over horological complexity—and that's exactly the point. These aren't heirloom mechanical watches; they're fashion accessories designed to express personality and coordinate with jewellery.

Key Features:

• **Reliable quartz movements:** Japanese mechanisms for accuracy and low maintenance
• Unique dial artistry: Embossed details, layered designs, hand-finished touches
• **Accessible pricing:** £80–£200 for watches, £40–£80 for jewellery
• **Gift-worthy presentation:** Beautiful packaging standard across collections

Interchangeable Straps

Many Olivia Burton watches feature **quick-release spring bars**, making it easy to swap between:

• Leather straps (**vegan options available**)
• Mesh bracelets (silver, rose gold, gold-tone)
• Textile straps for seasonal styling

One watch, endless looks.

Jewellery Collections (Since 2016)

Olivia Burton expanded into jewellery designed specifically for **stacking and layering**:

Necklaces: Four key lengths (choker, mid, pendant, long) for layering
Bracelets: Chain styles, T-bars, oversized links with adjustable slider beads
Earrings: Hoops in small, medium, and large for curated ear styling
Rings: Open adjustable designs and stackable bands

All pieces coordinate with watch collections—matching **3D bee motifs**, celestial themes, and floral designs across jewellery and timepieces.

Design Philosophy

Olivia Burton's aesthetic blends **vintage British charm** with contemporary fashion. Inspiration comes from:

• London antique markets and vintage treasures
• English countryside flora and fauna
• Celestial skies and starry nights
• Art Deco architecture
• Current streetwear and fashion week trends

Signature motifs include:

• 3D bees (the brand's most iconic symbol)
• Butterflies and florals
• Moon phases and constellations
• Abstract watercolours
• Marble and semi-precious stone dials

4. Olivia Burton in Culture & Media

Brand Ambassadors

Park Shin Hye (Korean Ambassador, AW19): South Korean actress and model, representing Olivia Burton in the Asian market.

Marketing Campaigns

The Celestial Effect (2021): Olivia Burton's debut **TV advertising campaign**, celebrating the brand's celestial watch collection and British heritage.

Retail Presence

UK Flagship: Covent Garden, London (Neal Street)
Department Stores: Selfridges, John Lewis, Harvey Nichols
Online: ASOS, official Olivia Burton website
International: Nordstrom (USA), The Iconic (Australia), Isetan (Japan)
North West: OD's Jewellers brings Covent Garden style directly to St Helens.

Press & Influencer Presence

Olivia Burton maintains strong visibility in UK fashion media and social platforms, particularly among millennial and Gen Z audiences drawn to the brand's **"Instagram-worthy" aesthetic**.

5. Size Guides

Watch Case Sizes

Midi Dial: 30mm – Most popular size, ideal for slender wrists
Big Dial: 38mm – Statement piece, suitable for larger wrists or bold styling
Rectangular/Square: Varies (typically 20mm–25mm width)

Wrist Size Recommendations

• Small wrist (5.5–6.5 inches / 14–16.5 cm) → 30mm case
• Medium wrist (6.5–7.5 inches / 16.5–19 cm) → 30mm–34mm case
• Large wrist (7.5+ inches / 19+ cm) → 38mm case

Jewellery Sizing

Rings:

• Small: UK L
• Medium: UK N
• Large: UK P
• Open/adjustable rings fit most sizes

Necklaces:

• Choker: 35cm–40cm
• Mid-length: 40cm–45cm
• Pendant: 45cm–50cm
• Long: 60cm+

Bracelets: Most feature **adjustable slider clasps** for customised fit (typically 16cm–21cm range)

Earrings:

• Small hoops: 10mm–15mm diameter
• Medium hoops: 20mm–30mm diameter
• Large hoops: 40mm+ diameter

For comprehensive jewellery and watch sizing guidance, see our [Master Size Guide Hub].

6. Care & Warranty

Olivia Burton-Specific Care

Leather Straps: 6–12 Month Lifespan: Natural leather will darken, fade, or change colour over time—this is normal, not a defect. Expected lifespan: **6–12 months with daily wear**.

Preservation tips:

• Apply leather protector before first wear
• Remove during activities that cause sweat
• Rotate between multiple watches/straps
• Consider mesh or vegan leather for durability

Rose Gold Fades Fastest: Rose gold plating fades faster than other finishes. To preserve:

• Remove before applying lotions or perfume
• Avoid direct contact with water
• Wipe clean with soft, dry cloth after wear
• Store away from humid environments

For universal watch and jewellery care principles, see our [Care Hub].

Battery Replacement

Average battery life: 12 months

How to activate new watch:

1. Remove plastic battery saver tab from crown
2. Press crown firmly into case side
3. Watch should start immediately

**Replacement:** Any local jeweller can replace the battery. At [OD's Jewellers], we offer battery replacement services in-store.

Strap Replacement

Straps attach with spring bars and can be replaced at home or by a jeweller.

OD's Jewellers can assist with:

• Strap sizing and adjustments
• Sourcing replacement straps (limited availability)
• Professional fitting for bracelet styles

7. FAQs

**Is Olivia Burton waterproof?**
No. Olivia Burton watches are water-resistant to **1 ATM (10m/1 Bar)**, suitable for everyday use and light rain splashes only. Remove before showering, swimming, saunas, washing dishes, or water sports. Water damage is NOT covered under warranty.

How long will the battery last?
Approximately **12 months** with normal use. When your watch stops, simply take it to any jeweller for battery replacement. At OD's Jewellers, we handle this in-store while you wait.

Do straps wear out quickly?
Leather straps last **6–12 months with daily wear**. Natural materials age faster than metal bracelets or vegan alternatives. Tips to extend strap life: apply leather protector before wearing, remove during activities that cause sweat, rotate between multiple watches/straps, and consider mesh or vegan leather for durability.

Can I replace or resize straps?
Yes. Olivia Burton watches use standard spring bar attachments. At OD's Jewellers, we can adjust bracelet sizing (link removal/addition), fit replacement straps, and advise on compatible strap options.

**Do Olivia Burton watches make good gifts?**
Absolutely. Olivia Burton is one of the UK's most gifted watch brands thanks to distinctive, feminine designs, accessible price points (£80–£200), beautiful gift packaging, and wide style variety (something for every personality). Popular gift occasions: birthdays and graduations, Christmas and Valentine's Day, "just because" gestures, and bridal party gifts.

Can I build a watch wardrobe?
Yes—that's the brand's entire philosophy. Olivia Burton designs watches as fashion accessories, not lifetime heirlooms. Collections launch every two months, encouraging customers to match watches to outfits and occasions, swap straps for seasonal styling, coordinate with jewellery collections, and build themed groupings (celestial, floral, minimalist). Think of it like handbags or shoes—multiple pieces for different moods.

**How does Olivia Burton compare to other fashion watch brands?**
Price Positioning:

• Lower than: Michael Kors, Coach, Kate Spade (£200–£400)
• Similar to: Cluse, Rosefield (£80–£150)
• Higher than: Daniel Wellington (minimalist, £100–£200)

Style Positioning:

• More decorative than: Daniel Wellington, MVMT (minimalist aesthetic)
• Less sporty than: Fossil, Guess (American fashion-sport)
• More British than: Everyone (vintage-inspired, nature motifs)

Olivia Burton occupies the **"affordable feminine statement"** niche—perfect for customers who want personality without paying luxury prices.

8. Why Buy Olivia Burton from OD's Jewellers?

Authorised Stockist Guarantee

We're an official Olivia Burton retailer, which means:

✅ Authentic products only
✅ Full **2-year manufacturer warranty**
✅ Access to current collections
✅ Valid warranty claims processed through us

North West's Premier Selection

One of the widest Olivia Burton ranges in the region:

• Watches across all signature collections (Celestial, Wonderland, Busy Bees, Big Dial, etc.)
• Jewellery including necklaces, bracelets, earrings, and rings
• Gift sets perfectly packaged for special occasions

Expert Guidance

Not sure which style suits your wrist size or lifestyle? Our team helps you:

• Choose appropriate case sizes
• Select durable options (mesh vs. leather)
• Coordinate jewellery stacks
• Find the perfect gift

In-Store Services

• **Sizing and adjustments:** Walk out with a perfectly fitted watch
• **Battery replacements:** Quick service while you wait
• **Strap advice:** We help source replacements when available
• **Warranty support:** We handle claims coordination

Local Trust

Family-run jeweller serving St Helens and the North West for over 30 years. We're here before, during, and after your purchase—not just an online transaction.

9. Links & Authority

Official Brand Resources:

• Olivia Burton Official Website
• Olivia Burton at Movado Group

Brand History & Business:

• Movado Group Acquires Olivia Burton – Business Wire (2017)
• Founders Interview – WatchPro (2013)
• Young Guns 2016 – Startups.co.uk

Retail & Store Locations:

• Olivia Burton Covent Garden Store – Retail Gazette

Care & Warranty Information:

• Olivia Burton Care Guide
• Olivia Burton Warranty Policy

Shop at OD's:

• [OD's Jewellers – Olivia Burton Collection]
• Contact OD's Jewellers
• Visit: 41 Barrow Street, St Helens, WA10 1RY