The History of Nomination Jewellery | OD’s Designer Clothing

Nomination Jewellery has become one of the most recognisable names in the world of fashion accessories. Known for its signature charm bracelets and timeless Italian craftsmanship, Nomination continues to capture hearts across the globe. But where did it all begin?

The Origins in Italy
Nomination was founded in the 1980s in Florence, Italy, a city renowned for artistry, culture, and craftsmanship. The brand’s mission was simple: to create jewellery that could be personalised, affordable, and worn by everyone.

The revolutionary idea came in the form of the Composable Bracelet, stainless steel links that could be interchanged and personalised with charms. This concept made jewellery not just beautiful, but also meaningful.

Growth into a Global Icon
Throughout the 1990s and 2000s, Nomination grew into an international powerhouse. Its collections expanded beyond bracelets to include rings, necklaces, earrings, and watches ,each piece still carrying the spirit of individuality.

The introduction of charms featuring birthstones, zodiac signs, initials, and symbols of love helped customers tell their own story through jewellery. This emotional connection became the heart of Nominations' success.

Nomination Today
Today, Nomination Jewellery is sold in over 5,000 retailers worldwide and remains one of the most giftable brands in the UK. Whether celebrating birthdays, anniversaries, or milestones, Nomination offers the perfect piece for every occasion.

At OD’s Designer Clothing, we are proud to be an official Nomination stockist, with a wide selection of charms, bracelets, and new collections available online and in-store.