1. Brand Overview / Why Coeur de Lion Matters

Coeur de Lion is the benchmark for contemporary German jewellery design—where architectural precision meets emotional storytelling. Every piece is hand-crafted in [Stuttgart] using high-grade stainless steel, genuine gemstones, and freshwater pearls, combining modern geometry with timeless elegance.

Founded in 1987, the brand embodies **Bauhaus** discipline, natural beauty, and ethical responsibility. Each collection—from the iconic [GEOCUBE®] line to the vibrant Birthstone range—reflects the brand's belief that jewellery should be as durable and inspiring as the women who wear it.

At OD's Jewellers, Coeur de Lion appeals to customers seeking distinctive design, sustainable craftsmanship, and enduring quality. Perfect for those who value colour, individuality, and jewellery that transcends fast fashion.

Perfect for:

• Customers seeking contemporary German design with Bauhaus heritage
• GEOCUBE® collectors building signature cube necklace/bracelet stacks
• Those prioritising genuine natural gemstones with symbolic meaning
• Gift-givers wanting jewellery with personal significance (birthstones, symbolic stones)
• Eco-conscious buyers (RJC membership, 100% Stuttgart production, lifetime repair service)

What makes Coeur de Lion different:

• 1987 gearbox components origin: Carola Eckrodt's first collection used industrial parts at Munich Avantgarde exhibition
• GEOCUBE® Bauhaus revolution (1999): Cube necklace became global design icon, stocked by museum shops worldwide
• 100% Stuttgart handmade: Short supply chains, minimal carbon footprint, all production in Germany
• 97% female workforce (145 women of 150 employees): Fostering creativity and innovation
• Lifetime repair service €15–€19: Flat-rate pricing extends jewellery lifespan, reduces waste

2. The Coeur de Lion Story (Heritage & Innovation)

The Beginning (1987)

Founded by Carola and Nils Eckrodt in 1987, Coeur de Lion began as a small Stuttgart studio experimenting with colour, geometry, and industrial materials. Even as a teenager, Carola had experimented with diverse materials, creating earrings first for herself, then for friends and family.

In the founding year, Carola and Nils presented their first creations—made from industrial parts including gearbox components, rubber, petrol hoses, and alloy steel—at the Avantgarde exhibition in Munich, then the main trade fair for innovative fashion jewellery. The Düsseldorf-based couturier Hanns Friedrichs, style icon and outfitter to Joan Collins, bought the complete first collection.

The GEOCUBE® Revolution (1999)

Coeur de Lion's defining moment came in 1999 with the debut of the **GEOCUBE®** necklace—a Bauhaus-inspired composition of precision-cut cubes that became a global design icon. Inspired by the Bauhaus art movement, the cube necklace combined clean lines with sophisticated design, featuring extraordinary colour combinations and contrasting materials.

The GEOCUBE® has been interpreted in new and exciting ways each season ever since, with fresh colourways and different materials, becoming the centrepiece of Coeur de Lion's jewellery lines.

Growth & Recognition

2014: Selected as "Best Jewellery Brand 2014" at the UK Watch and Jewellery Awards—the jury citing "primarily colourful and especially vivid brand" and "impressive product variety"

2016: First German Brand Award recognition

2017: 30th anniversary celebrated with gala dinner in Stuttgart, attended by 300 distributors, agents, and staff from around the world

2018: German Design Award winner in two categories: Luxury Goods and Excellent Product Design

2019: 20th anniversary of GEOCUBE® marked with special limited edition—updating the original 1999 semi-matt cubes with sparkling multicoloured Swarovski® Crystals and rose gold plating

2019 & 2020: Additional German Brand Awards (Luxury category)

2022: 35th anniversary celebrated with special edition Multi-Wear GEOCUBE® set; another German Brand Award won

Today's Coeur de Lion

Still family-run under Carola and Nils Eckrodt's leadership, with Carola continuing as Creative Director, the brand today:

• Employs 150 staff at the Stuttgart studios (145 of whom are women—97% female workforce)
• Sells in 30 countries through over 4,000 retailers
• Features in premium airport stores, cruise ships, and aboard airlines like Lufthansa
• Maintains **100% production in Stuttgart**—from initial design to final quality control
• Ensures authenticity through short supply chains, ethical production, and flawless finish

3. Craftsmanship & Innovation

Made in Germany | Hand-Finished | Authenticity Guaranteed

Every Coeur de Lion piece undergoes meticulous **hand-finishing in Stuttgart**. From gluing, assembling, and threading to sanding and finishing surfaces, each piece is carefully handcrafted with loving attention to detail.

Materials

Surgical-Grade 316L Stainless Steel:

• Available in silver, rose gold PVD, or yellow gold PVD plating
• Skin-friendly, durable, and corrosion-resistant
• Long-term tarnish resistance

Genuine Natural Gemstones:

• Amethyst, amazonite, aventurine, rose quartz, chalcedony, agate, haematite, carnelian, lapis lazuli, rhodochrosite, turquoise, onyx, sodalite, smoky quartz, and more
• Each stone carries symbolic meaning (rose quartz for love, rock crystal for clarity, aventurine for luck, lapis for wisdom)
• Offer nature's entire colour spectrum for unique pieces

Freshwater Pearls:

• Cultured pearls selected for lustre, shape, and quality
• Individually matched for each design

Swarovski® Crystals:

• Unsurpassed in colour brilliance and cut
• Featured prominently across collections for sparkle and colour depth

Additional Materials:

• Cut glass for colour vibrancy
• Nylon-coated steel wire for strength and flexibility
• Polaris resin-based beads for lightweight modern designs

Design & Finish

Diamond-Sanded and Anodised Aluminium:

• Colour durability through innovative finishing processes
• UV-stable surfaces that maintain vibrancy

Rhodium and Gold Plating:

• Applied to exacting standards
• Long-term tarnish resistance and lasting shine

Quality Seal & Authentication

• Each necklace and bracelet features a stainless-steel quality seal
• Certificate of Authenticity included in every box
• Signature of quality from workshop to customer

Sustainability & Ethics

Responsible Jewellery Council Member:

• Commitment to ethical sourcing and human rights protection
• Responsible corporate practices throughout supply chain

Environmental Commitment:

• 100% production in Stuttgart—short transport routes, minimal carbon footprint
• Plastic reduction initiatives across packaging
• FSC-certified packaging materials where possible
• State-of-the-art, environmentally friendly finishing processes

Social Responsibility:

• 70% of management roles held by women
• Ideal working environment fostering creativity and innovation
• Many employees have been with the company since founding—testament to company culture
• Fair labour practices and employee welfare prioritised

Design for Longevity:

• Timeless designs intended to last a lifetime
• Multi-wear pieces that adapt to various occasions
• **Lifetime repair service** to extend jewellery lifespan and reduce waste
• Philosophy: "Timelessly beautiful—designed to stay"

4. Coeur de Lion in Culture & Design

Design Icons

GEOCUBE® (since 1999):

• The world-famous cube necklace inspired by **Bauhaus design**
• International acclaim as a design classic
• Stocked by museum shops worldwide
• Reinterpreted seasonally with new colours and materials
• Available as complete sets (necklace, bracelet, earrings, rings)

Birthstone Collection:

• Genuine gemstones celebrating individual identity
• Each stone carries symbolic power and meaning
• Personal, meaningful jewellery for milestones

Natural Selection Range:

• Emphasis on genuine natural stones
• Connecting wearers to nature's beauty

Exhibitions & Awards

UK Watch and Jewellery Awards 2014:

• Winner: Best Jewellery Brand 2014
• Finalist: 2015 and 2016

German Design Award 2018:

• Winner in two categories: Luxury Goods AND Excellent Product Design
• Recognition for "uniquely beautiful, timeless designs full of strength and joie de vivre"

German Brand Award:

• 2016: Winner (Luxury category)
• 2019: Winner (Luxury category)
• 2020: Winner (Luxury category)
• 2022: Winner (Luxury category—Excellent Brands)
• Consistent recognition for outstanding brand leadership and design excellence

Cultural Impact

Coeur de Lion represents modern German craft excellence—combining mathematical precision with human warmth, colour indulgence with timeless design, and democratic luxury that's accessible yet exceptional.

The brand symbolises:

• **Lebensfreude** (joy of living) through vibrant colour
• **Individualität** (individuality) through personal stone selection
• **Nachhaltigkeit** (sustainability) through longevity and local production

International Presence

Available through 4,000 independent jewellers in 30 countries, with additional presence in:

• Premium airport retail stores
• Cruise ship boutiques
• Onboard shopping on airlines including Lufthansa
• [OD's Jewellers], St Helens—your authorised UK stockist

5. Size Guides

Necklaces

📌 Most Coeur de Lion necklaces include extension chains for adjustability

Bracelets (+ 3cm Extension Chain)

📌 Extension chains provide 3cm of adjustability on most designs

Rings

📌 [OD's Jewellers] can measure your exact ring size in-store for perfect fit

For comprehensive jewellery sizing guidance, see our [Master Jewellery Size Guide].

6. Care & Warranty

Coeur de Lion-Specific Care

Diamond-Sanded Anodised Aluminium – UV-Stable: Coeur de Lion's innovative finishing process creates UV-stable surfaces that maintain colour vibrancy indefinitely. Unlike standard anodised aluminium that fades in sunlight, Coeur de Lion's diamond-sanded finish preserves brilliance for years.

Lifetime Flat-Rate Repairs (€15–€19): Coeur de Lion offers **lifetime repair service** at flat rates (approximately €15–€19 depending on repair type). This commitment extends jewellery lifespan and reduces waste—reflecting the brand's sustainability philosophy.

Contact [OD's Jewellers] to arrange UK-Germany repair coordination. Typical turnaround: 4–6 weeks.

2-Year Guarantee: All Coeur de Lion pieces include a 2-year manufacturer guarantee from purchase date covering manufacturing defects only.

For universal jewellery care principles, see our [Jewellery Care Hub].

7. FAQs

Is Coeur de Lion jewellery really made in Germany?
Yes—**100% of design, prototyping, assembly, and quality control takes place in Stuttgart, Germany**. Every piece is hand-finished by skilled craftspeople. Short supply chains ensure minimal carbon footprint and maximum quality control.

What does "Coeur de Lion" mean?
"Coeur de Lion" is French for **"Heart of a Lion"**—symbolising courage, strength, and bold individuality.

What materials are used?
316L surgical-grade stainless steel, genuine natural gemstones (amethyst, aventurine, rose quartz, agate, haematite, etc.), cultured freshwater pearls, Swarovski® crystals, and innovative materials like Polaris and anodised aluminium.

Does the colour fade or tarnish?
No—diamond-sanded and anodised surfaces are extremely durable and UV-stable. Stainless steel components are tarnish-resistant. With proper care, pieces maintain their vibrancy for years.

Can I wear Coeur de Lion jewellery in water?
No—avoid contact with water (bathing, swimming, washing) and chemicals to preserve finish and materials. Some collections feature water-resistant designs, but these should still be removed for showering.

How long is the guarantee?
Two years from purchase date with proof of receipt. Covers manufacturing defects only.

Are repairs possible after the warranty expires?
Yes—Coeur de Lion offers **lifetime repair service** at flat rates (approximately €15–€19). Contact OD's to arrange post-warranty repairs. This commitment to longevity reflects the brand's sustainability philosophy.

What is the GEOCUBE® collection?
Coeur de Lion's most iconic design—a **Bauhaus-inspired cube necklace** first introduced in 1999. Available in hundreds of colour combinations and material variations, reinterpreted seasonally. The GEOCUBE® is stocked by museum shops worldwide and recognised as a design classic.

What symbolism do the gemstones carry?
Each natural stone has traditional meaning:

• Rose quartz: Love, romance, femininity
• Rock crystal: Clarity, focus, energy
• Aventurine: Luck, prosperity, optimism
• Lapis lazuli: Wisdom, truth, intuition
• Amethyst: Peace, balance, spirituality
• Haematite: Grounding, strength, protection
• Carnelian: Courage, confidence, vitality

Is Coeur de Lion eco-friendly?
Yes—the brand is a **Responsible Jewellery Council member** with 100% Stuttgart production (minimal carbon footprint), FSC-certified packaging, plastic reduction initiatives, and lifetime repair service to extend product lifespan.

Can I buy matching sets?
Yes—most Coeur de Lion collections are designed as complete sets with coordinating necklaces, bracelets, earrings, and rings available.

8. Why Choose Coeur de Lion at OD's Jewellers

Authorised UK Stockist

Genuine pieces with certificate of authenticity and full manufacturer guarantee.

In-Store Styling Support

Expert help matching colours, stones, and complete sets. We understand the GEOCUBE® aesthetic and can guide you through building coordinated collections.

Full 2-Year Guarantee

Brand-backed warranty with UK repair coordination handled by OD's.

Eco-Conscious Luxury

Handmade in Germany, Responsible Jewellery Council member, 100% Stuttgart production with minimal carbon footprint.

Local Accountability

We handle warranty claims, repairs, and sizing directly. Family-run jeweller with 30+ years expertise.

Gift Services

Beautiful Coeur de Lion presentation boxes included. Perfect for birthdays, anniversaries, and milestone celebrations.

Expert Knowledge

Understanding of materials, symbolism, and care requirements. We explain the Bauhaus heritage and gemstone meanings.

St Helens Convenience

📍 41 Barrow Street, WA10 1RY | 📞 01744 730985 🕐 Mon–Sat 9am–5:30pm

Visit OD's to experience the full Coeur de Lion range in person—see the vibrant colours, feel the quality craftsmanship, and discover which stones speak to you.

9. Links & Authority

Official Brand Resources:

• Coeur de Lion Official Website (UK/World)
• Coeur de Lion Official Website (Europe)
• GEOCUBE® Collection Overview
• Sustainability & Ethics Statement

Ethics & Standards:

• Responsible Jewellery Council
• German Design Council (Rat für Formgebung)
• German Brand Institute

Awards & Recognition:

• German Design Award 2018 (Luxury Goods + Excellent Product Design)
• German Brand Award: 2016, 2019, 2020, 2022 (Luxury category)
• UK Watch and Jewellery Awards 2014 (Best Jewellery Brand)

Shop at OD's:

• [OD's Jewellers – Coeur de Lion Collection]
• Visit in-store: 41 Barrow Street, St Helens, WA10 1RY
• Tel: 01744 730985